Nike's stock is down after earnings, with a mixed outlook due to declining direct-to-customer revenue and pressure on gross margins, despite beating headline numbers.
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Nike Stock Down After Earnings: Opportunity or Trap?
Jun 30, 2026
Nike's stock is down following earnings, despite beating revenue and earnings expectations. The company is facing topline headwinds, and while wholesale revenue is showing growth, direct-to-customer revenue is declining. The gross margin also appears to be declining when adjusted for tariff refunds, suggesting the company has not yet reached a turnaround point.
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