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Why SCHD is the PERFECT ETF For Long-Term Investors 💰

Jun 20, 2026

The creator discusses SCHD as a long-term investment, comparing its performance and goals to the S&P 500. While acknowledging the S&P 500's higher growth potential, especially in tech-driven markets, the creator highlights SCHD's strength in dividend quality, sustainability, and downside protection during market downturns. They conclude that SCHD is a great long-term investment, particularly for its dividend characteristics, and pairs well with an S&P 500 fund for a balanced portfolio.

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Tickers discussed in this post

MCDNeutralLow ConvictionResearch Only

McDonald's is cited as an example of a recognizable business that pays dividends, aligning with the creator's dividend investing strategy.

KONeutralLow ConvictionResearch Only

Coca-Cola is cited as an example of a recognizable business that pays dividends, aligning with the creator's dividend investing strategy.

MSFTNeutralLow ConvictionResearch Only

Microsoft is cited as an example of a recognizable business that pays dividends, aligning with the creator's dividend investing strategy.

PGNeutralLow ConvictionResearch Only

Procter & Gamble is cited as an example of a recognizable business that pays dividends, aligning with the creator's dividend investing strategy.

ROLBullishMedium ConvictionSignal-backedPrimary

The creator views a stock price decrease after initiating a position in Rollins as a positive opportunity to buy more shares at a lower average cost and higher dividend yield.

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