Nike stock is currently a hold as the author re-evaluates its fair value after recent earnings, despite acknowledging the company's long-term appeal.
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Is Nike Stock a Buy After Earnings? | NKE Stock Analysis
Jul 4, 2026
Nike's Q4 revenue declined 1% year-over-year, with management citing slow turnaround efforts. Despite a 3.5% stock increase on the day, the price remains near its 52-week low. The author, who previously advised against buying Nike, is reassessing its fair value and buy/hold/sell rating, noting improvements in wholesale revenue but declines in Nike Direct, and a significant boost to gross margins from tariff refunds.
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