Colgate Palmolive (CL) is considered fairly valued and a hold, despite its recent 16%+ year-to-date gains, due to its impressive ROIC/WACC ratio and low beta, though profit margins have declined.
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Should Passive Income Investors Buy Colgate Palmolive Stock?
Jul 30, 2026
Colgate-Palmolive (CL) is analyzed as a potential buy for passive income investors. While revenue has grown, profit margins have declined due to consumer trading down and tariffs. However, its high return on invested capital (ROIC) compared to its weighted average cost of capital (WACC) is impressive. The stock's low beta indicates lower risk, and despite a recent price increase, it appears fairly valued based on its forward P/E ratio.
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