Celsius's stock price dropped 18% after reporting financial results that showed declining gross margins and brand revenue, leading to a hold sentiment.
Source Post
Celsius Stock: Buy the Dip? | CELH Stock Analysis
Aug 9, 2026
Celsius reported quarterly financial results that led to an 18% stock price drop. Revenue increased 11% year-over-year, but gross profit margins fell, and brand revenue decreased due to increased promotional investment, inventory rebalancing, and competition from store-branded products. The company is undergoing an optimization project, which management described as proceeding as expected, but this did not fully satisfy investors.
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