Hermes may have the greatest brand of all, benefiting from generational moments like the Kelly bag's association with Princess Grace.
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The Most Confusing Brand Ever?
Aug 10, 2026
The creator discusses Hermes' unique brand equity, highlighting the historical significance of the Kelly bag and Princess Grace's association with it. While acknowledging that brand value alone doesn't always make a good investment, the creator argues that Hermes possesses an exceptional brand, potentially the greatest of all.
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