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Can Muse disrupt Uber & Booking?

Sep 23, 2026

The creator discusses the human element of discovery in consumer behavior, particularly when ordering food via Uber Eats or booking travel through Booking.com. They suggest that while AI assistants like Muse could handle price comparisons or order execution, the initial exploration and visual discovery phase is crucial and may be difficult for AI to replicate effectively.

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The creator uses Booking.com as an example of a platform where visual discovery and imagining oneself in a vacation scenario are key, which may be difficult for AI assistants to replicate.

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