PepsiCo is used as a comparison for Celsius, noting that Celsius's revenue per employee is significantly higher and that Celsius now trades at a similar valuation.
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Why Is Celsius Stock Crashing, and is it a Buying Opportunity? | CELH Stock Analysis
Sep 30, 2026
Celsius stock has fallen approximately 50% over the past year due to aggressive inventory reduction, integration challenges with acquisitions, and macroeconomic headwinds. Despite these issues, the company is growing rapidly, exceeding $3 billion in revenue, and generating positive free cash flow. While return on invested capital has been volatile, Celsius's revenue per employee is strong compared to peers. Notably, Celsius now trades at a similar valuation to PepsiCo, a significant shift from its previous premium. The creator's updated discounted cash flow model, despite lowered expectations and increased risk assessment, still indicates a fair value significantly above the current market price.
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Coca-Cola is mentioned as a peer to Celsius, with Celsius's revenue per employee significantly higher than Coca-Cola's.
The creator mentions acquisition difficulties with the brand 'Rockstar' as a factor in Celsius's stock decline.
Despite recent challenges and a 50% stock price drop, Celsius (CELH) presents a significant buying opportunity with a fair value estimate of over $43 compared to its current market price of around $28.
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CELHbuy opened Sep 30, 2026
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