Lululemon is mentioned as a brand suffering from the sector slowdown and losing market share, similar to Nike.
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Nike just destroyed the turnaround stock story
Oct 2, 2026
The creator discusses Nike's recent disappointing earnings report, highlighting a 13-year low stock price and a significant drop from its all-time high. Despite a P/E of 15 and a 4.6% dividend yield, Nike is seen as trading at a premium compared to peers. The creator attributes the decline to macro factors like inflation, consumer squeeze, and China weakness, compounded by Nike's own issues such as declining revenue, gross margins, and a stalled turnaround, with forward guidance significantly lowered. The video also briefly contrasts Nike with On Running and Deckers.
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Deckers is mentioned as a company to compare against Nike's performance.
On Running is mentioned as a company that is performing better than Nike, with the creator having a previous video on it that performed well.
Nike reported terrible results with declining revenue and EPS, a stalled turnaround, and significantly lowered forward guidance, making it a sell.
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NKEsell opened Oct 2, 2026
-10.81%